Gucci started as a workshop producing riding boots and hand luggages in 1904. In 1921, Guccio Gucci opened his first small leather goods store in his native Florence. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduced this sensibility in Italy through exclusive leather goods. His son, Aldo, moved to New York in 1953 and succeeded in creating new markets for the company's products, attracting the attention of celebrities such as Audrey Hepburn, Jackie Kennedy, Grace Kelly, and Elizabeth Taylor. Today Gucci is a globally renowned luxury brand with a sense of daring and provocation that resonates with celebrity and accomplished elite. Product lines include vintage sunglasses, clothing, performs, aftershave and more.