The Porsche Design Studio was founded in 1972 by Ferdinand Alexander Porsche and has since become a highly esteemed industrial and product design studio. Over the following decades, numerous accessories such as watches, retro sunglasses and writing utensils were created and marketed worldwide under the “Porsche Design” brand. Porsche Design is now one of the leading luxury brands in eyewear. Their products stand for functional, timeless and purist design.